Using Animation in your marketing campaign and explainer videos. 

Animation can be a powerful tool for companies looking to create engaging and effective advertising campaigns. One of the main benefits of using animation is that it can capture the viewer’s attention and hold it for longer periods of time. This is especially important in today’s fast-paced digital landscape, where consumers are bombarded with a constant stream of information and ads. Animation can help a company’s message stand out and be remembered.

Another benefit of animation is that it allows for a high degree of creative flexibility. With animation, companies can create visually striking and memorable campaigns that can be tailored to their specific target audience. This can include creating characters or scenarios that resonate with the target audience, as well as using different animation styles to match the tone and message of the campaign.

Animation can also be used to convey complex information or ideas in an easy-to-understand manner. This is particularly useful for companies in industries such as finance, technology or healthcare that need to explain complex products or services to consumers. Animation can break down the information and make it more relatable and understandable for the viewer.

Overall, animation is a versatile and effective medium for companies looking to create engaging advertising campaigns that stand out and make an impact. It can help capture attention, convey complex information and create memorable campaigns that resonate with the target audience.

Why Choose to use Animation in your campaigns? 

• According to a study by Wyzowl, 96% of people found explainer videos helpful when making a purchasing decision.
• Another study by Digital Sherpa found that animated videos on landing pages can increase conversions by up to 86%.
• Research by Hubspot has shown that using the word “video” in an email subject line can increase open rates by 19%, and click-through rates by 65%.
• A study by Animoto found that using videos on social media can increase engagement by 48%.
• According to a survey by Insivia, 85% of people said they would like to see more video content from brands in the future.
• Research by Google and Ipsos MediaCT found that 6 in 10 people would rather watch online videos than television.
• A study by Cisco predicts that by 2022, online videos will make up more than 82% of all consumer internet traffic.
• Research by Adobe and Econsultancy found that video marketing is the most effective tactic for B2C content marketing, with 73% of respondents saying it’s effective.
• According to a study by Animoto, four times as many customers would rather watch a video about a product than read about it.
• Research by Hubspot has found that videos on Facebook have an organic reach of 135% more than image-based posts.

Reach out to us today to find out how we can increase your customer conversions and reduce your bounce rates with highly engaging well made animated videos for your website and social.